It was an exciting experience to collaborate with Sam's Club Photo, effectively showcasing a diverse array of seasonal products spanning summer, graduation, Christmas, and beyond. I designed compelling promotional campaigns that resonated with their audience, and enhanced their click-through rate.
Jacksons Food Stores needed to advertise their "National Have A Coke Day" digital campaign with matching assets across various dimensions. They were looking for a punchy, colourful visual that would translate well to web and social assets. Here are three of the final versions.
I spearheaded the development of Jackson Food Stores' "National Banana Day" social story campaign. This initiative comprised a series of five engaging stories for both Instagram and Facebook platforms. Each story spotlighted simple, accessible DIY banana hacks to capture their audience and celebrate National Banana Day.
Transfix wanted to celebrate World Environment Day with a unique social media post. Rather than relying on stock photography or a static design, I opted to highlight their Carbon Emissions Tracker. I animated the abstraction for added interest and engagement.
Transfix recently integrated with e2Open, the supply chain SaaS platform with the largest multi-enterprise network. This integration allowed shippers to access both real-time rates and spot market rates. The marketing team wanted to create an ad to announce this integration. In working with the Creative Director, I came up with various different concepts, and this was the end result: a sleek, tech-forward animation emphasizing integration.
Every year, Guru Studio sends a holiday-themed email to their partners, fans, and employees. I was tasked with animating 2019's holiday email; the marketing team wanted to celebrate multicultural diversity and showcase Guru's international vision. This was an exciting and rewarding opportunity to explore a seamless, forever-looping animation full of Guru's personality.
While working for Genuine Health, I was asked to create static ads to help promote their new ecommerce site that, at the time, was struggling to gain traction. After some brainstorming sessions, I asked the marketing team and Vice President if, instead, I could experiment with animated gif ads. I knew that animated ads would get a lot more attention and a higher click-through rate, so I presented a few different concepts, and this was the final version. I wanted to incorporate 1) Genuine Health's brand colours, brand fonts, and top-selling products, and 2) a balance between eye-catching animation and simplicity. Whether the ad was seen embedded on a website, or on Genuine Health's Instagram feed, the goal was that it would be met with a similar amount of interest. With limited copy and a bold CTA, the emphasis was placed on what the consumer would find most appealing -- "SALE" -- and an animated "Shop Now" button that acted as though it was being actively clicked.
This ad increased their online sales by 200%.
